Building & optimization

Plan, publish, measure, and improve your funnel.

Understand how a landing page differs from a page designed to explain and sell an offer.

Design a useful opt-in experience with clear expectations and respectful follow-up.

Plan a webinar registration and follow-up journey that works for real attendees.

Improve a funnel by finding where visitors encounter friction.

Understand two different ways to present optional add-ons in a purchase flow.