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Order bump
An order bump is an optional related add-on shown near checkout. State its price and selection clearly.
Upsell
An upsell is an additional offer, often presented after an initial buying decision. Make acceptance optional and transparent.
Protect the core purchase
Do not obscure the original order total or make refusal difficult.
Check platform support
Confirm checkout compatibility, payment behavior, receipts, and refund handling with your provider.
Explore a funnel-building option
If a connected funnel builder fits your needs, review the current ClickFunnels Classic offer and its terms directly with the merchant.
Explore ClickFunnels Classic ↗Timing changes the experience
An order bump is an optional additional item presented during checkout; an upsell is generally a subsequent offer after the initial decision. Both should be genuinely optional, clearly priced and related to the purchase.
Example: a template purchase
A buyer of a presentation template might choose an optional matching icon set at checkout. After purchase, a separate training offer might be relevant. Neither addition should be preselected or obscure the price of the original product.
Check the implementation carefully
Verify how the platform handles payment authorization, taxes, receipts, refunds and access for each item. Test declining the offer as well as accepting it. If customers cannot complete the original purchase easily, simplify the journey.
Practical checklist
Define the visitor’s goal and the exact next action. List the information needed to make a decision, then test the complete journey on a phone, including error messages and confirmation. Record the tools, costs and people needed to deliver the promise. Compare a simple implementation with a connected platform before committing to a subscription.
Review real customer questions and reliable performance data after launch. Fix broken steps and unclear promises before adding complexity. Avoid interpreting a small number of visits as proof that a design or software product improves conversion.
Official documentation
Product-specific information should be checked against the current vendor documentation. This is desk research, not a hands-on test.