Sales funnel fundamentals

Learn the structure and purpose of a funnel.

A sales funnel describes the steps someone takes from discovering an offer to taking a desired action.

Plan a small, measurable funnel before selecting templates or software.

Understand awareness, consideration, decision, and post-purchase steps without forcing every buyer into a rigid sequence.

Use these illustrative funnel patterns as planning templates, not guaranteed performance recipes.

A website and a funnel can work together rather than compete.